90% of brand advertisers have increased their investment in digital video over the last 2 years, and that trend continues at a faster pace in 2019.
Video is one of the most effective forms of marketing.
52% of advertisers say video has a better ROI than all other forms of digital content. When it comes to Facebook and Instagram ads specifically, video advertising is more valuable than other forms of advertising because it expands your retargeting options.
Budgets on Facebook and Instagram have shifted substantially to favor video distribution due to better direct response performance.
For instance, one of the highest ROI retargeting audiences is “Has watched 75% or more of X video.” This Facebook campaign alone shows an average of 230% ROAS for direct sales and lead generation audiences.
With nearly 70% of advertisers increasing video ad budgets in the next year, there’s no question that now is the time to get in.
95.1 percent of active Facebook user accounts accessed the social network via a mobile device.
Revenue from brands advertising on Instagram is projected to hit 10 Billion USD by the end of 2019.
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Direct Sales Facebook Funnels
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Audience X Facebook Funnels
Explode ROAS projections by finding high-value audiences and getting those audiences to convert.